why us

The reason to travel

Nordic Hotels & Resorts is the largest collection of independent hotels in the Nordics. From vibrant city hotels to energizing mountain retreats, our hotels are curated to tell a story.

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Uniting a family of exceptional brands

We transform dreams, ideas and stories into astonishing hotel experiences, rich in emotions and authenticity. Each of our brands are fully stand-alone destinations—with the tools and perks of being part of a much bigger family.

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Putting people first

Much like our hotels, our culture celebrates individuality. With an entrepreneurial mindset and inclusivity at the forefront, we enable every single employee to be their best self.

January 13, 2026

Each January, the people of Nordic Hotels & Resorts and Strawberry kick off the year with a bang at Vinterkonferansen (VK). This year, more than 4,000 participants convened at Strawberry Arena in Stockholm for VK 2026—a weekend of recognition, reflection and forward momentum.

December 29, 2025

New addresses, international recognition, and ambitious ideas. At Nordic Hotels & Resorts, we look back on a year filled with both defining launches and long-anticipated highlights. These were the moments that made 2025 worth noting.

December 16, 2025

A new cultural hotspot is emerging in the south of Sweden. Nordic Hotels & Resorts are set to open the brand new Munksjöstaden Hotel in Jönköping, anchored in an area rich with history. Right by the beautiful Lake Munksjön, the 120-room hotel—complete with bistro, bar, café, and wellness facilities—is expected to welcome its first guests in 2028.

Copyright © 2026 Nordic Hotels & Resorts.